Communication Archives « The Enlightened Creative: Education and Business Coaching for Creative Professionals

The Hidden Cost of Gold Plating: How Over-Delivering Can Diminish Your Profit Margin

In the world of consulting, the pressure to deliver exceptional value to clients is ever-present. Consultants often go above and beyond to meet or exceed client expectations. However, there’s a fine line between providing outstanding service and over-delivering—what’s commonly known as “gold plating.” While the intention behind gold plating may be to impress or satisfy a client, it can have unintended consequences, particularly on your profit margin.

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Mastering Client Communication: Be an Alpha Without the Arrogance

Want to establish authority in your client communications without being perceived as arrogant? Here’s how to strike the right balance.

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Workplace bullying, anxiety and gossip of businesswoman with depression, mental health and sad victim exclusion by employees in company office. Lonely, depressed and harassment worker discrimination

When Your Client is a Bully: Navigating Difficult Business Relationships

Do you have a client who behaves like a bully or even a “mean girl?” Here are some tips and recommendations for navigating a difficult or abusive business relationship.

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Managing a Project With A Client Who Believes They Know More About the Subject Matter Than You

Here are 10 intentional steps you can take to help you manage a project when your client believes they know more about the subject matter than you.

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How to Avoid Falling Into the “Money Martyr” Trap With Your Clients

Here are some important tips to help you avoid falling into a “Money Martyr” Trap With Your Wedding Clients.

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Never “Cut Strings” When You Can “Untie a Knot”

When was the last time you had a “courageous conversation” with someone you don’t like? I’m not talking about engaging in a big argument. I’m talking about sitting down with someone and asking the hard questions to figure out what went wrong in your relationship with them.

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6 Tips for Effectively Communicating With Your Clients

Communication is a crucial aspect of your customer service practices. It helps you build trust, maintain transparency, and forge a friendly relationship with your

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What To Do if a Potential Client Doesn’t Follow Up

What goes through your head when a potential client or customer doesn’t follow up after a sales consultation? Do you assume the potential customer wasn’t interested, so you move on because you don’t want to come across as pushy or a little desperate? What if you were wrong? Check out this blog post for some helpful tips for following up to a sales consultation.

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Kawania Wooten and Chris Wooten. The Enlightened Creative.

3 Things My Husband Taught Me About Life As An Entrepreneur’s Spouse

Last weekend, my husband and I had a long chat about the impact of my “business owner life” on him and our family. It’s a requirement for us because the impact of my entrepreneur life almost took out our marriage (twice).

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Kawania Wooten, Event Planner, Professional Head Shot by Renee Hollingshead Photography

4 Things to Know When Talking to Your Black Colleagues About Race

Quite honestly, we are all going to stumble through these conversations we are having about race relations. And, that’s okay! The key — the most important thing — is that we are HAVING these conversations.

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