Do You Know Your Business’ Competitive Advantage?
Do you know your business’ competitive advantage? It’s your “it factor” that makes your product or services superior to your competition. It’s what separates you from your competition.
What To Do if a Potential Customer or Client Doesn’t Follow Up
What goes through your head when a potential client or customer doesn’t follow up after a sales consultation? Do you assume the potential customer wasn’t interested, so you move on because you don’t want to come across as pushy or a little desperate? What if you were wrong? Check out this blog post for some helpful tips for following up to a sales consultation.
Leadership Lessons Learned from Abraham Lincoln
The author of the book, “Team of Rivals: The Political Genius of Abraham Lincoln,” shares how Lincoln was able to take a group of rivals or competitors, and lead them as they became a cohesive team. Check out this post to see what entrepreneurs can take away from Lincoln’s leadership strategy.
“How Are You Not Drunk Right Now?”
So many of us entrepreneurs constantly beat ourselves up over less than positive moments, such as mistakes or missed opportunities or misbehaved children. But, we really need to stop and be in awe of the greatness we (and when I say “we,” I mean ALL OF US) produce. I’m not talking about the pretty stuff, I am talking about the magic we make happen that no one even sees on “the gram.” So, be kind to yourself today and CELEBRATE YOU! You deserve it.
6 Lessons That Entrepreneurs Over 40 Can Learn from Tom Brady’s Super Bowl Win
Last week, Tom Brady led the Tampa Bay Buccaneers to win the 2021 Super Bowl. In the years to come, there will be plenty of leadership books written about Tom Brady. But, today, I want to talk about the fact that he is one of the league’s older players and what entrepreneurs over 40 can learn from his journey to his super bowl win.
Let’s “Drop the Blanket” Before We March into 2021
It blows me away every time. In that tiny little moment, a little boy named Linus showed us that you cannot exclaim “Fear Not” while clutching onto fake security. What can we learn from this as entrepreneurs? Check it out!
Six (6) 2021 Small Business Trends
COVID-19 changed how we did business in 2020. But, our need to generate revenue hasn’t changed and that’s why business trends are still relevant. So, here are the six (6) business trends I believe we creative entrepreneurs should be on the lookout for in 2021:
What’s Up with Your Business E-Mail Address?
Some may say that it doesn’t matter, but let’s call a spade a spade — using a @yahoo.com or @icloud.com or @gmail.com address makes your business seem a little less professional. And in a lot of cases, it is less secure.
How Tony Hsieh Transformed My Business Culture
Tony was the founder and ceo of Zappos.com and his book discussed his office culture, their belief system, and an alternative approach that small business owners like myself could follow. It was a simple concept — make the people around you happy, and by doing so, you will increase your own happiness
Hey there trailblazer!
I’m Kawania (kuh won nee ah) and I own and lead two successful businesses in the creative industry.
When I started Howerton+Wooten Events in 2007, I found myself “googling” a bunch of business questions that aren’t always discussed in business books. You know what I’m talking about, right?!? Those “start up” challenges that keep you up until the wee hours in the morning.
Believe me, I’ve been there — That’s why I launched this blog. To provide you with a resource you can reference with those “middle of the night” questions as you launch, run and scale your own successful (and sustainable) business. There’s lots of information in this blog, so bookmark it and hit me up if you have any questions. We all need a little guidance every now and then, right? Take care friend. Keep shining!
Love and Soul Always, Kawania
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