In the wedding industry, your pricing strategy does more than determine your rates—it defines your value in the market, influences your bottom line, and positions you against the competition. For wedding entrepreneurs and planners, the challenge is clear: How do you set optimal pricing that reflects the excellence of your services without leaving profits behind?

This masterclass is designed to be interactive, hands-on, and transformative. Get ready to engage actively as we challenge conventional wisdom, explore pricing frameworks, and tackle real-world scenarios. Led by industry expert Kawania Wooten, this session will empower you to confidently structure your pricing for success.

What to Expect. This is not a passive webinar; it’s a “brainery” experience where you’ll roll up your sleeves and dig deep into the economics of your business. Prior to the session, you’ll receive a comprehensive worksheet designed to help you calculate essential costs and determine your baseline hourly fee—a critical starting point for any pricing strategy.

What You’ll Learn —

• Wedding Industry Market Insights: Understand how to optimize your offerings based on market trends and demands.
• Proven Pricing Strategies: Explore six effective pricing models tailored to service providers in the wedding industry.
• The Economics of Time: Master the art of pricing for one hour of service with precision.
• Consumer Behavior: Learn how to gauge market expectations and leverage buyer psychology to position your services effectively.
• Pricing Models vs. Strategies: Clarify the differences and discover how to align both for maximum profitability.

Why This Masterclass? This session is intentionally kept intimate, with a maximum of 10 participants, ensuring a focused and personalized learning environment. Hosted on Zoom in a collaborative meeting format, you’ll benefit not only from expert instruction but also from the collective wisdom of your peers.

Reserve Your Spot Today! This highly interactive and educational masterclass is your opportunity to transform your approach to pricing and elevate your wedding planning business. Seats are limited, so don’t wait—register now to secure your place in this one-of-a-kind learning experience.

Monday, May 19, 2025

6:00 p.m. to 9:00 p.m. Eastern

Virtual

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About your Professional Wedding Expert.  Kawania Wooten is an innovative wedding planning expert who excels at wedding planning, event design, and project management.  As the owner of Howerton+Wooten Events and the Enlightened Creative, Kawania was challenged with the expansive task of creating high-caliber events, galas, and unique special events. Using her strength in event design, contract negotiations, logistics management, budget management, and strategic marketing, she was able to energize her clients and make considerable enhancements to the overall guest experience.  Kawania has authored numerous event industry articles and books, and she has been featured in “Refinery 29,” “Wall Street Journal,” “Newsweek,” “InStyle,” “Martha Stewart Weddings,” “ESSENCE” magazine,  and numerous other event planning and lifestyle magazines and blogs.