Using FACE to Navigate Difficult Discussions

💡 What You’ll Learn:

This interactive webinar will transform the way you approach client inquiries and lead you through a step-by-step process for successful consultations and conversions. You’ll uncover:

• How to establish an immediate connection that builds trust and sets the tone for a productive relationship.
• Strategies to identify your client’s needs and articulate the unique value of your services.
• Proven techniques for addressing objections and guiding couples toward confident decisions.
• A structured approach to confidently close the sale while leaving a lasting, positive impression.

By the end of this session, you’ll feel empowered to guide couples seamlessly from their first inquiry to saying “yes” to your services.

Why Attend This Webinar?
This session is tailored for wedding professionals who want to refine their sales skills and build a process that feels authentic, effective, and client-centered.

💼 What You’ll Gain:

• A customizable consultation script to ensure every interaction is professional and productive.
• Tools to identify client pain points and position your services as the perfect solution.
• Closing techniques that feel natural and supportive—never pushy or forced.
• Tips to leave potential clients excited to work with you, even if they aren’t ready to book immediately.

👥 A Personalized and Collaborative Experience
This small, interactive webinar is limited to 15 participants to ensure a highly interactive and supportive environment. With a Zoom meeting-style format, you’ll receive personalized guidance from the instructor and the opportunity to learn from your peers’ experiences.

📆 Reserve Your Spot Today!
Spaces are limited, and spots fill up fast. Click below to secure your place in this exclusive session and start leading couples from inquiries to successful bookings with confidence and ease!

Wednesday, August 20, 2025

2:00 p.m. to 3:00 p.m. Eastern. 

Virtual

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About your Professional Wedding Expert:  Kawania Wooten is an innovative wedding planning expert who excels at wedding planning, event design, and project management.  As the owner of Howerton+Wooten Events and the Enlightened Creative, Kawania was challenged with the expansive task of creating high-caliber events, galas, and unique special events. Using her strength in event design, contract negotiations, logistics management, budget management, and strategic marketing, she was able to energize her clients and make considerable enhancements to the overall guest experience.  Kawania has authored numerous event industry articles and books, and she has been featured in “Refinery 29,” “InStyle,” “Martha Stewart Weddings,” “ESSENCE” magazine, “WASHINGTONIAN Weddings,” “Baltimore Weddings,” and numerous other event planning and lifestyle magazines and blogs.