Hello there trailblazers!
As we embark upon the first quarter of the year 2025, here are three business behaviors that professional wedding planners should avoid:
1. Overpromising and Underdelivering
- Why to Avoid: In a market driven by reviews and word-of-mouth, failing to meet client expectations can harm your reputation.
- Alternative: Set realistic expectations, communicate clearly, and always aim to overdeliver on smaller, meaningful details.
2. Ignoring Emerging Trends and Technologies
- Why to Avoid: Trends like sustainable weddings, virtual planning tools, and immersive experiences are shaping client preferences. Falling behind makes you appear outdated.
- Alternative: Stay updated on trends, invest in tools like AI for organization, and incorporate eco-conscious practices to remain relevant.
3. Focusing Solely on Price, Not Value
- Why to Avoid: Competing solely on price devalues your services and attracts budget-focused clients who may not appreciate the full scope of your work.
- Alternative: Position your business around the unique value you offer, such as expertise, problem-solving, or luxury-level service.
Love and Soul Always, Kawania
Photo: Shutterstock
