Are you a new event planner or did you just launch your event planning business? Here are five (5) quick recommendations (plus a bonus) to help you “kick start” your event planning business.
1. Get Educated
Learn and know your craft. Sign up for some courses, but be mindful of your choices. There are plenty of “workshops” available right now that lack the substance you need for growth, so ask for recommendations for courses and workshops from experienced planners. Read articles and listen to podcasts that are industry-related and articles that are business-related. Here is a list of wedding industry blogs I believe are worth checking out:
Here is a list of business magazines/blogs I believe are worth the read —
2. Get Yourself a Business Plan
It doesn’t have to be perfect, but you want some type of roadmap in place to help you determine your core client profile, your goals and your action plan for kick-starting your business. And know that your business plan isn’t written in stone — You can modify it as you grow and/or pivot.
3. Get “Out There”
Professionals do business with the professionals they know, so network like your business life depends on it. It’s difficult to be successful if no one knows who you are, so network (in person and on-line) as often as you can. And, don’t let the fact that you are not the “smartest person in the room” stop you from introducing yourself to the established professionals — instead, use that to your advantage. Share that you are new in the industry, but excited about your future. Then, ask for advice (and follow up with a “thank you” after the event.)
4. Get Ample Assistance/Staffing
Even though you may be a “solo entrepreneur,” you won’t be able to manage the on-site work alone. Get reliable (key), professional assistance to help you carry out your visions and allow you to shine on-site. And, don’t forget to delegate! If you are able, outsource legal work, accounting work and administrative work. That will allow you to focus on your core work.
5. Get a Mentor/Cheerleader
The work in this industry can be tedious, laborious and frustrating at times. So, find a mentor who can provide you with some wise counsel based on their similar past experiences. It’s much easier to persevere when you know that you are not alone. And, get a cheerleader — I have two: My husband Chris Wooten and my brother Cornell. They both are great at giving me an emotional boost when I am feeling down or I am ready to “throw in the towel.” Trust me, those words of encouragement will go a long way.
BONUS. Get Insurance
I know, I know. I am always talking about insurance. But my education and my professional experience have taught me that no professional planner should go without insurance. And, I believe that professional planners should encourage their clients to get it. You may never need it, but if you do, you will be so glad you are covered!
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Love and Soul Always, Kawania
Kawania Howerton Wooten
With 30+ years of experience shaping conferences and high-end events for Washington DC’s elite, Kawania Wooten seamlessly blends her expertise in event management with her early culinary industry experience. As a recognized wedding industry expert, Kawania brought her knowledge to the classroom for eight years, where she taught courses at Prince George’s Community College. Her award-winning contributions to the event industry and her company’s celebrated client care have solidified her reputation as a driving force within the industry.
