18 Lessons in 18 Years: What I’ve Learned About Building a Business That Lasts
Eighteen years ago, I launched Howerton+Wooten Events. I was eager, hopeful, and just a little bit terrified. Since then, I’ve navigated some of the most beautiful highs and the toughest lows, including a recession, two government shutdowns, a worldwide pandemic, and the loss of two parents. Through it all, my business has grown, shifted, and endured. Today, in honor of my 18-year milestone, I am sharing 18 lessons I’ve learned. Here’s what I’ve learned about building a business that lasts. I hope they help you, whether you’re in year one or year twenty-one.
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