Back in 1992, the press asked then-presidential candidate Bill Clinton about smoking marijuana. Unprepared to tell that story, he famously responded that he smoked but didn’t “inhale.” This evasive answer raised doubts about his integrity, and the phrase “didn’t inhale” followed him throughout his candidacy.
Fast forward to Barack Obama’s presidential campaign, and the same question arose. But for Obama, it was a non-issue. He had already addressed the topic in one of his published memoirs, taking ownership of his story and, in doing so, controlling the narrative.
This same principle applies to wedding planners and small business CEOs in the wedding industry. Whether you’re managing an internal crisis, facing unforeseen challenges, or navigating a difficult client situation, it’s always better to get ahead of the story. Transparency and proactive communication can turn a potential disaster into an opportunity to strengthen trust with your team, stakeholders, and clients.
Get Ahead of the Crisis: Tips for Wedding Business Owners
Acknowledge the Issue: When a challenge arises, whether it’s a vendor mishap, a scheduling conflict, or a dissatisfied client, don’t sweep it under the rug. Be honest about what occurred.
Focus on Solutions: Instead of letting the crisis define your wedding planning business, shift the focus to your response. Share the steps you’re taking to resolve the issue and how you plan to prevent similar situations in the future.
Share Your Growth Story: If the experience has helped you grow as a wedding entrepreneur or strengthened your team, don’t hesitate to highlight that. Your clients will appreciate your resilience and authenticity.
Building Trust in the Wedding Planning Industry
As wedding professionals, our reputations are built on trust, reliability, and our ability to deliver unforgettable events. Clients want to know they’re in capable hands, even when things don’t go as planned. By controlling your narrative and focusing on solutions, you can demonstrate the leadership qualities that set your wedding business apart.
Remember, the story you share isn’t about the crisis itself—it’s about how you turned it into an opportunity to shine.
Love and Soul Always, Kawania
Photo: Shutterstock
