Do you know your business’ competitive advantage? It’s your “it factor” that makes your product or services superior to your competition. It’s what separates you from your competition. So, as you promote your product or service to your target market, remember to highlight your competitive advantage. It will help your potential customers understand why they should pick you over your competition. For your reference, I noted below six factors that can make up your competitive advantage.
QUALITY. Do you provide a product or service that’s a higher quality to your competition?
SERVICE. Do you provide a service that is more customized or a “higher touch” than your competition?
SPEED. Can you deliver a product or service in a shorter turnaround time? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
PRICE. Can you successfully offer your service or product at a price that’s less than what your competition charges (and still maintain your business)?
LOCATION. Location is everything! Exploit it.
OFFERING OPTIONS. Do you provide more options than your competition? Market this because there is a niche market that needs to know this.
Love and Soul Always, Kawania
Photo: Derrell Todd
