In this 2026 Brainery Masterclass titled, “Leading Associate Planners & Wedding Assistants,” you will learn how to effectively train, manage, and empower associate planners and wedding day assistants so your business operates with consistency, professionalism, and excellence.

This master class is designed for luxury wedding planners, event professionals, and service-based creative entrepreneurs, who understand that the success of their growing wedding planning business depends on more than their creativity. It depends on their ability to lead a high-performing team.

This session provides practical strategies to help professional wedding planners learn how to build a team that reflects their brand, protects their standards, and enhances their overall wedding client experience.

You won’t just delegate, you will lead with clarity, intention, and authority.

💡 What You’ll Learn:

• How to recruit, train, and retain associate planners and wedding assistants who align with your brand
• How to create clear roles, responsibilities, and expectations for your team
• How to develop training systems and onboarding processes that ensure consistency
• How to lead your team on wedding days with confidence, structure, and professionalism
• How to implement team management systems that support a scalable wedding planning business
• How to elevate your luxury client experience through strong team execution

💡 Why Attend This Educational Experience?

Many wedding planners and event professionals struggle to grow because they hesitate to delegate or lack the systems to lead effectively. Without strong leadership, even the most talented teams fall short.

Attend this masterclass to:

• Strengthen your role as a CEO and team leader in your wedding business
• Build a team that supports your vision and maintains your brand standards
• Improve your workflow, delegation, and team communication
• Position your business for sustainable growth in the competitive wedding industry

If you want to scale your business without sacrificing quality, you must learn how to lead people as well as you lead events.

💼 What You’ll Gain:

• A clear framework to lead and manage associate planners with confidence
• Tools to create structured training and onboarding systems
• Increased efficiency in your wedding day execution and team coordination
• Greater confidence in delegating while maintaining control of your brand
• A stronger, more reliable team that allows you to grow and scale your wedding planning business

This masterclass will help you build more than a team—you will build a leadership approach that strengthens your business from the inside out.

Monday, November 2, 2026

6:00 p.m. to 9:00 p.m. Eastern

Virtual

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About your Professional Wedding Expert:  Kawania Wooten is an innovative wedding planning expert who excels at wedding planning, event design, and project management.  As the owner of Howerton+Wooten Events and the Enlightened Creative, Kawania was challenged with the expansive task of creating high-caliber events, galas, and unique special events. Using her strength in event design, contract negotiations, logistics management, budget management, and strategic marketing, she was able to energize her clients and make considerable enhancements to the overall guest experience.  Kawania has authored numerous event industry articles and books, and she has been featured in “Refinery 29,” “InStyle,” “Martha Stewart Weddings,” “ESSENCE” magazine, “WASHINGTONIAN Weddings,” “Baltimore Weddings,” and numerous other event planning and lifestyle magazines and blogs.