Ah, the words every wedding vendor has heard: “Would you be willing to donate your services in exchange for exposure?”
This, my friends, is what we call an in-kind sponsorship, and it is when you provide products or services (instead of cash) to support an event, styled shoot, or organization. Think photographers shooting an industry event for free, or stationers designing menus for a styled shoot.
Downfalls of In-Kind Sponsorships
If handled poorly, in-kind sponsorships can lead to resentment and frayed relationships. If done right, though, it’s a fantastic way for wedding pros like you to boost your brand and build meaningful connections.
Steps to Protect You with In-Kind Sponsorships
So, before you say yes, follow these smart steps:
Know Your Worth. This is a business relationship, not a favor. Make sure there’s value for you too.
- Get It in Writing: Outline exactly what you’re providing (service, product, timeline, quantity).
- Confirm What You’re Receiving: Is it professional photos? Social media tags? Logo placement? Be specific.
- Detail Recognition: How and when will your contribution be acknowledged? Clarity is key.
- Sign an Agreement: Even “free” work deserves a simple contract.
- Show Up Fully: Deliver your best work—it’s your brand’s reputation on display.
- Follow Up: After the event, evaluate it. Did this support your goals? What worked? What didn’t?
- Say Thanks & Share: Express gratitude and tag the event on your socials to maximize exposure.
Bottom Line for Wedding Pros
In-kind sponsorships can be a powerful tool for wedding vendors, but only if they’re mutually beneficial, clearly defined, and handled professionally. Your talent and time are valuable. Treat these opportunities like any other business arrangement, with clarity, confidence, and maybe a little sparkle.
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Love and Soul Always, Kawania
Photography: Shutterstock
Kawania Howerton Wooten
With 30+ years of experience shaping conferences and high-end events for Washington DC’s elite, Kawania Wooten seamlessly blends her expertise in event management with her early culinary industry experience. As a recognized wedding industry expert, Kawania brought her knowledge to the classroom for eight years, where she taught courses at Prince George’s Community College. Her award-winning contributions to the event industry and her company’s celebrated client care have solidified her reputation as a driving force within the industry.
