Words Matter.
As event planners, we often work incredibly hard to prove our value. Ironically, some of the words we use every day may be doing the exact opposite. Check out my video below. I share six common words and phrases that can unintentionally minimize the role of an event planner and keep us stuck in a tactical mindset rather than a strategic one.
The Words You Use Teach People How to Value You.
If you want to be viewed as a trusted advisor, business leader, and strategic partner (and, not simply the person who executes tasks), your language matters.
In the video below, I share:
- How language shapes perception
- Why event planners must embrace a leadership mindset
- The difference between being tactical and being strategic
- Simple shifts that elevate your professional positioning
- How to communicate your value with confidence
Small Changes Can Impact on Your Business Growth
Whether you’re a wedding planner, meeting planner, event manager, or event entrepreneur, these small changes can have a significant impact on how clients, venues, vendors, and stakeholders view your expertise.
Remember: The words you choose help define the value of the role you occupy.
What words do you think event professionals should retire from their vocabulary?
Love and Soul Always, Kawania
Video by Chip Dizard Studios
Kawania Howerton Wooten
With 30+ years of experience shaping conferences and high-end events for Washington DC’s elite, Kawania Wooten seamlessly blends her expertise in event management with her early culinary industry experience. As a recognized wedding industry expert, Kawania brought her knowledge to the classroom for eight years, where she taught courses at Prince George’s Community College. Her award-winning contributions to the event industry and her company’s celebrated client care have solidified her reputation as a driving force within the industry.
