Category: Business Growth

What To Do if a Potential Customer or Client Doesn’t Follow Up

What goes through your head when a potential client or customer doesn’t follow up after a sales consultation? Do you assume the potential customer wasn’t interested, so you move on because you don’t want to come across as pushy or a little desperate? What if you were wrong? Check out this blog post for some helpful tips for following up to a sales consultation.

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Leadership Lessons Learned from Abraham Lincoln

The author of the book, “Team of Rivals: The Political Genius of Abraham Lincoln,” shares how Lincoln was able to take a group of rivals or competitors, and lead them as they became a cohesive team. Check out this post to see what entrepreneurs can take away from Lincoln’s leadership strategy.

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“How Are You Not Drunk Right Now?”

So many of us entrepreneurs constantly beat ourselves up over less than positive moments, such as mistakes or missed opportunities or misbehaved children. But, we really need to stop and be in awe of the greatness we (and when I say “we,” I mean ALL OF US) produce. I’m not talking about the pretty stuff, I am talking about the magic we make happen that no one even sees on “the gram.” So, be kind to yourself today and CELEBRATE YOU! You deserve it.

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Six (6) 2021 Small Business Trends

COVID-19 changed how we did business in 2020. But, our need to generate revenue hasn’t changed and that’s why business trends are still relevant. So, here are the six (6) business trends I believe we creative entrepreneurs should be on the lookout for in 2021:

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A Seat at the Table in the Wedding Industry

A SEAT AT THE TABLE. If you have been paying attention, you’ve probably heard numerous black and brown wedding entrepreneurs express their desire for an opportunity to have a “seat at the table.” Why? We want to be heard; we want access to the same opportunities as our white counterparts; and we want the credibility we deserve for our breathtaking contributions to the wedding industry. It’s long overdue. It’s well-deserved. And, in the end, it’s a win-win for everyone involved.⠀

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Hey there trailblazer!

I’m Kawania (kuh won nee ah) and I own and lead two successful businesses in the creative industry.

When I started Howerton+Wooten Events in 2007, I found myself “googling” a bunch of business questions that aren’t always discussed in business books. You know what I’m talking about, right?!? Those “start up” challenges that keep you up until the wee hours in the morning.

Believe me, I’ve been there — That’s why I launched this blog. To provide you with a resource you can reference with those “middle of the night” questions as you launch, run and scale your own successful (and sustainable) business. There’s lots of information in this blog, so bookmark it and hit me up if you have any questions. We all need a little guidance every now and then, right? Take care friend. Keep shining!

Love and Soul Always, Kawania

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