Category: Business Growth

Six 2021 Small Business Trends

COVID-19 changed how we did business in 2020. But, our need to generate revenue hasn’t changed and that’s why business trends are still relevant. So, here are the six (6) business trends I believe we creative entrepreneurs should be on the lookout for in 2021:

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A Seat at the Table in the Wedding Industry

A SEAT AT THE TABLE. If you have been paying attention, you’ve probably heard numerous black and brown wedding entrepreneurs express their desire for an opportunity to have a “seat at the table.” Why? We want to be heard; we want access to the same opportunities as our white counterparts; and we want the credibility we deserve for our breathtaking contributions to the wedding industry. It’s long overdue. It’s well-deserved. And, in the end, it’s a win-win for everyone involved.⠀

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6 Tips to Help You Combat that “Alone Feeling” as an Entrepreneur

Recently, I felt quite alone. — Not that “alone feeling” you get because you are in the house by yourself. — I’m talking about the “I feel like I am walking this entrepreneurship journey by myself and no one understands what I’m going through.” Do you know what I’m talking about? I think everyone does. So, here are some recommendations for combatting that feeling.

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Learn to Make Defeat Your Fuel. The Enlightened Creative

Learn to Make Defeat Your Fuel

Not too long ago, my son’s alma mater, DeMatha Catholic High School, celebrated the #1 NBA draft pick of one of its own, Markelle Fultz. On the night of the NBA draft, there were numerous stories profiling Markelle’s young basketball life, but the one recurring profile told the story of him getting cut from DeMatha’s basketball team when he was a sophomore. Of course, he eventually made the varsity team again and excelled.

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My Bargain Basement Story. The Enlightened Creative.

My Bargain Basement Story

Since I was very new to the wedding industry, I needed to figure out how to compete with the more established planning companies. So, I charged less than ½ of what my competition charged. If you combine that unreasonably low fee with the ridiculous amount of work I put into my 2008 wedding season, I can assure you I made NO PROFIT that year.

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Hey there trailblazer!

I’m Kawania (kuh won nee ah) and I own and lead two successful businesses in the creative industry.

When I started Howerton+Wooten Events in 2007, I found myself “googling” a bunch of business questions that aren’t always discussed in business books. You know what I’m talking about, right?!? Those “start up” challenges that keep you up until the wee hours in the morning.

Believe me, I’ve been there — That’s why I launched this blog. To provide you with a resource you can reference with those “middle of the night” questions as you launch, run and scale your own successful (and sustainable) business. There’s lots of information in this blog, so bookmark it and hit me up if you have any questions. We all need a little guidance every now and then, right? Take care friend. Keep shining!

Love and Soul Always, Kawania

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