7 Tips I Learned About Brand Differentiation
Years ago, I attended a conference for association executives and the keynote speaker shared seven very helpful gems about brand differentiation for your business. You can check them out here.
Category: Business Growth
6 Habits that Elevate You from Wedding Planner to Wedding Professional
Here are six (6) quick habits that wedding planners can use to elevate their thinking from a tactical mindset to a business mindset.
Learn to Make Defeat Your Fuel
Not too long ago, my son’s alma mater, DeMatha Catholic High School, celebrated the #1 NBA draft pick of one of its own, Markelle Fultz. On the night of the NBA draft, there were numerous stories profiling Markelle’s young basketball life, but the one recurring profile told the story of him getting cut from DeMatha’s basketball team when he was a sophomore. Of course, he eventually made the varsity team again and excelled.
My Bargain Basement Story
Since I was very new to the wedding industry, I needed to figure out how to compete with the more established planning companies. So, I charged less than ½ of what my competition charged. If you combine that unreasonably low fee with the ridiculous amount of work I put into my 2008 wedding season, I can assure you I made NO PROFIT that year.
Hey there trailblazer!
I’m Kawania (kuh won nee ah) and I own and lead two successful businesses in the creative industry. Welcome! I created this blog as a resource that you can reference as you launch, run, and scale your own successful (and sustainable) business. There’s lots of information in this blog, so bookmark it and hit me up if you have any questions. We all need a little guidance every now and then, right? Take care friend. Keep shining! Love and Soul Always, Kawania
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