
Six Words and Phrases Event Planners Need to Stop Saying
In this video, I’m sharing six common words and phrases that can unintentionally minimize the role of an event planner and keep us stuck in a tactical mindset rather than a strategic one.

In this video, I’m sharing six common words and phrases that can unintentionally minimize the role of an event planner and keep us stuck in a tactical mindset rather than a strategic one.

As a small business owner, you may discover a painful truth along your entrepreneurial journey. And, that truth is, “no matter how hard you work or how strategically you network, certain gatekeepers still overlook you.” These gatekeepers often control access to exclusive opportunities such as invitation-only events and the coveted “best of” recognition that seems to be reserved for the “cool kids.”

At the beginning of this year, I proudly declared my word for 2025 to be, “audacious.” But, if I’m honest, my word may have started as audacious, but it slowly gave way to something far less empowering: fear. And this is the truth every creative entrepreneur needs to remember: Fear is a Terrible CEO.

Last week, I watched a wedding industry professional showcase her latest event in an Instagram reel. It was clever, beautifully branded, and undeniably joyful. The design was thoughtful. The energy was contagious. And, it stopped me in my tracks. Not because the work wasn’t good. That definitely wasn’t it. It was because the entire look and feel of that event has lived quietly in my design notebook for nearly ten years. I loved the concept then. I still love it now. But I never shared it.
Hey there trailblazer!
I’m Kawania (kuh won nee ah) and I own and lead two successful businesses in the creative industry. Welcome! I created this blog as a resource that you can reference as you launch, run, and scale your own successful (and sustainable) business. There’s lots of information in this blog, so bookmark it and hit me up if you have any questions. We all need a little guidance every now and then, right? Take care friend. Keep shining! Love and Soul Always, Kawania
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