Setting the right price for your wedding planning services is crucial, but how do you figure out what your competitors are charging—without resorting to secret shopping? Pricing transparency in the wedding industry can be tricky, but with the right strategies, you can ethically gather insights while maintaining professional integrity.
As you market your wedding business, know that “owning a word” in your storytelling can be a powerful tool. Do you want your wedding business to stand out? Consider “owning” a word that reflects your unique style and expertise. Here’s why it matters.
In the wedding industry, your brand is often what attracts couples to your business. But here’s the secret many wedding entrepreneurs overlook: your brand is only as strong as the culture behind it.
In the wedding industry, good service means meeting expectations, but good hospitality means exceeding them. It’s about creating a feeling that lingers long after the wedding is over. To build loyalty and grow your wedding business, cultivate a spirit of hospitality.
Are you afraid to launch a business without a large number of followers on Instagram or TikTok? Check out my video with helpful steps for launching and building a business even if you are not a household name (yet).
As a wedding planner, it is easy to determine package fees, but every wedding is different. Not taking various factors into account can affect the amount of your profit margin. So, here is what you need to keep in mind as you determine your wedding service fees.
Twelve years ago, I ventured into Voorthuis Opticians in search of the perfect pair of eyeglasses. It resulted in a 12-year luxury shopping experience. So, what does my journey in selecting eyeglasses have to do with wedding Industry? Check it out.
Here are five (5) simple ways that wedding professionals especially, wedding planners, leave money on the table. And, how to quickly change it.
Kawania Wooten gave a presentation about “Democratizing Luxury” at the summer meeting for the Indiana Chapter of the Association of Bridal Consultants in Carmel, Indiana.
For entrepreneurs, every season is not going to be a winning season. Instead of “waving the white flag,” pay attention to the lessons in this season.
Hey there trailblazer!
I’m Kawania (kuh won nee ah) and I own and lead two successful businesses in the creative industry. Welcome! I created this blog as a resource that you can reference as you launch, run, and scale your own successful (and sustainable) business. There’s lots of information in this blog, so bookmark it and hit me up if you have any questions. We all need a little guidance every now and then, right? Take care friend. Keep shining! Love and Soul Always, Kawania
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