Being proactive, rather than reactive, is what separates burnt-out business owners from visionary leaders. And in our fast-moving, emotionally charged industry, this shift can make all the difference.
What Does It Mean to Be a Proactive CEO?
Here’s How You Can Start Thinking like a Proactive CEO
- Plan and Anticipate. I am going to sound like a broken record with this one, but don’t just work in your business, work on it. Set clear goals, scan for potential risks, and have a Plan B in place for crises and emergencies that might occur. Proactive CEOs think long game.
- Build and Maintain Real Relationships. Your network is going to be your competitive advantage. When your world gets shaky, the people you’ve invested in will show up for you.
- Innovate and Evolve. As your business grows, it is so easy to slow down. But, I encourage you to stay curious, keep an eye on trends, explore new tools, and reimagine your services. The wedding industry never stands still, and neither should you.
- Protect Your Time and Your Peace. You cannot pour from an empty cup, so make room for the things (and more importantly, the people) that fill you physically and emotionally.
- Empower Your Team. Empowered teams tend to create strong, sustainable businesses. So, you’ll need to let go of control and trust your people.
- Be a Solution-Oriented Leader. Things will go wrong in your business and your personal life. The question is, “How will you respond?” Take a moment to feel your feelings, get some help, then focus on a solution. Proactive CEOs don’t spiral, they pivot.
Ready to Elevate Your Business?
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Love and Soul Always, Kawania
Kawania Howerton Wooten
With 30+ years of experience shaping conferences and high-end events for Washington DC’s elite, Kawania Wooten seamlessly blends her expertise in event management with her early culinary industry experience. As a recognized wedding industry expert, Kawania brought her knowledge to the classroom for eight years, where she taught courses at Prince George’s Community College. Her award-winning contributions to the event industry and her company’s celebrated client care have solidified her reputation as a driving force within the industry.