Category: Sales and Marketing

3 Business Take Aways That Entrepreneurs Can Learn from the "Style Me Pretty" Closing. The Enlightened Creative.

3 Take Aways You can Learn from the “Style Me Pretty” Closing

The wedding and event industry is buzzing from the news that the wedding blog, “Style Me Pretty,” will shut down (completely) on April 30th. I was a little sad because I have always been a fan of the blog. But, as a business owner, my mind immediately went to all of the lessons we can learn from this blog’s demise. Seriously, there are so many lessons to unpack here. But, for the sake of brevity, I have listed three lessons for you today.

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My Bargain Basement Story. The Enlightened Creative.

My Bargain Basement Story

Since I was very new to the wedding industry, I needed to figure out how to compete with the more established planning companies. So, I charged less than ½ of what my competition charged. If you combine that unreasonably low fee with the ridiculous amount of work I put into my 2008 wedding season, I can assure you I made NO PROFIT that year.

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7 Valuable Business Lessons I Learned from Fat Daddy. The Enlightened Creative.

7 Valuable Business Lessons I Learned from Fat Daddy

Here’s the thing with Fat Daddy, he wasn’t a teacher through advice — that wasn’t his style — I learned how to be an entrepreneur by watching Fat Daddy in action over the years. Lately, I have been thinking of those life and business lessons, and I thought I should share a few of them with you. So, here goes.

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Hey there trailblazer!

I’m Kawania (kuh won nee ah) and I own and lead two successful businesses in the creative industry.

When I started Howerton+Wooten Events in 2007, I found myself “googling” a bunch of business questions that aren’t always discussed in business books. You know what I’m talking about, right?!? Those “start up” challenges that keep you up until the wee hours in the morning.

Believe me, I’ve been there — That’s why I launched this blog. To provide you with a resource you can reference with those “middle of the night” questions as you launch, run and scale your own successful (and sustainable) business. There’s lots of information in this blog, so bookmark it and hit me up if you have any questions. We all need a little guidance every now and then, right? Take care friend. Keep shining!

Love and Soul Always, Kawania

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