Waffles and Wisdom Blog
Some Entrepreneurial Insights I Tend to Write Down Somewhere Between Breakfast and the Start of my Work Day.
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Why Your Visibility Matters More Than Perfection
Last week, I watched a wedding industry professional showcase her latest event in an Instagram reel. It was clever, beautifully branded, and undeniably joyful. The design was thoughtful. The energy was contagious. And, it stopped me in my tracks. Not because the work wasn’t good. That definitely wasn’t it. It was because the entire look and feel of that event has lived quietly in my design notebook for nearly ten years. I loved the concept then. I still love it now. But I never shared it.
Check Out This Free Webinar, “Mastering the Wedding Day Timeline”
Are you a wedding planner who wants to create seamless, stress-free wedding days with confidence and precision? Then this free, hands-on webinar is for you. Join us for the webinar titled, “Mastering the Wedding Day Timeline: An Interactive Webinar for Wedding Planners.” This isn’t just a class; it’s a working “brainery” where you’ll get practical strategies, templates, and real-world advice to elevate your timeline management skills.
Warning: Your Business Is Not Your Emotional Support Animal
Let’s be real, friends. You started your business to have freedom, impact, and joy, but lately it feels like your business is running you.
7 Words Entrepreneurs Should Never Use to Describe Their Business
As a creative entrepreneur or wedding planner, every conversation, email, or Instagram caption is a chance to shape how the world sees your business. Your words aren’t just a filler, they are a direct reflection of your confidence, your brand positioning, and the type of clients you attract.
18 Lessons in 18 Years: What I’ve Learned About Building a Business That Lasts
Eighteen years ago, I launched Howerton+Wooten Events. I was eager, hopeful, and just a little bit terrified. Since then, I’ve navigated some of the most beautiful highs and the toughest lows, including a recession, two government shutdowns, a worldwide pandemic, and the loss of two parents. Through it all, my business has grown, shifted, and endured. Today, in honor of my 18-year milestone, I am sharing 18 lessons I’ve learned. Here’s what I’ve learned about building a business that lasts. I hope they help you, whether you’re in year one or year twenty-one.
Featured in “Authority Magazine:” How to Grow Your Business in a Challenging Economy
I’m excited to share some wonderful news! I was recently interviewed for “Authority Magazine” as part of their Strategy Series by Kage Spatz! The article, titled “How To Grow Your Business In A Challenging Economy,” dives into a question many of us are asking right now: Is it possible to create massive growth in challenging market conditions?
Join My Free Webinar for Wedding Pros and Learn How to Convert Inquiries into “I Do’s”
Your next dream client just landed in your inbox. But, what happens next? Whether you’re new to the wedding industry or a seasoned pro
Are You Sabotaging Your Luxury Brand?
As a business owner in the wedding industry, you are the biggest representation of your brand. You are part of the luxury industry, and the higher you ascend up the ladder, the more your market expects you to represent yourself, and your business, as a trusted leader in luxury. But are you unintentionally sabotaging your brand?
You Don’t Need to Catch Up. You Need to Reset
You’re tired. No, you’re exhausted. You’ve been working harder than ever—long hours, endless to-do lists, saying yes to everything. But instead of feeling like you’re moving forward, it feels like you’re stuck on a treadmill, running fast but getting nowhere.
Hey there trailblazer!
I’m Kawania (kuh won nee ah) and I own and lead two successful businesses in the creative industry. Welcome! I created this blog as a resource that you can reference as you launch, run, and scale your own successful (and sustainable) business. There’s lots of information in this blog, so bookmark it and hit me up if you have any questions. We all need a little guidance every now and then, right? Take care friend. Keep shining! Love and Soul Always, Kawania
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