10 Web Sites Every Wedding Pro Should Know in 2022
Here’s my list of 10 websites with templates, articles, and/or videos for wedding industry entrepreneurs interested in growing their business.
Category: Sales and Marketing
Do You Know Your Business’ Competitive Advantage?
Do you know your business’ competitive advantage? It’s your “it factor” that makes your product or services superior to your competition. It’s what separates you from your competition.
What To Do if a Potential Client Doesn’t Follow Up
What goes through your head when a potential client or customer doesn’t follow up after a sales consultation? Do you assume the potential customer wasn’t interested, so you move on because you don’t want to come across as pushy or a little desperate? What if you were wrong? Check out this blog post for some helpful tips for following up to a sales consultation.
Six 2021 Small Business Trends
COVID-19 changed how we did business in 2020. But, our need to generate revenue hasn’t changed and that’s why business trends are still relevant. So, here are the six (6) business trends I believe we creative entrepreneurs should be on the lookout for in 2021:
How Tony Hsieh Transformed My Business Culture
Tony was the founder and ceo of Zappos.com and his book discussed his office culture, their belief system, and an alternative approach that small business owners like myself could follow. It was a simple concept — make the people around you happy, and by doing so, you will increase your own happiness
A Hidden “Splash Page” vs. LinkTree
Instead of using a service like LinkTree to connect your various web site urls to your social media accounts, such as instagram or facebook, create a hidden “splash page” on your own web site. Once you create the splash page, link it to your Instagram account or your Facebook account or your Pinterest account.
Gain Inspiration from Your Competitors Without Copying Them
Some wedding entrepreneurs make the mistake of copying their competitors’ work when they only wanted to use the photo or sample for inspiration. How do you avoid this? Check out my tips in this post for guidance.
Four Crucial Ways to Avoid “Event Planning Blues”
Each year the “bar of knowledge” continues to go up for event planners. We are expected to successfully execute an event, make them look
7 Key Steps to Take When Onboarding Service Clients
Now that your new client has signed a contract and paid the retainer for your services, she or he may be wondering, “What’s next?” Don’t leave them in the dark — Have a good onboarding process in place to kick off your service with your new client right away.
Entrepreneur Lessons from the “Like-Ability Factor”
As you may or may not know, I keep a journal of the notes I take at various conference presentations. Approximately 15 years ago, I heard the author of the “LikeAbility Factor . . .,” Tim Sanders, speak at a conference. He mentioned ways to ensure that your day begins and ends on a positive note. Given all of the negativity swirling in our world right now, I thought these notes might be beneficial to someone. Personally, I swear by these three (3) thoughts.
Hey there trailblazer!
I’m Kawania (kuh won nee ah) and I own and lead two successful businesses in the creative industry. Welcome! I created this blog as a resource that you can reference as you launch, run, and scale your own successful (and sustainable) business. There’s lots of information in this blog, so bookmark it and hit me up if you have any questions. We all need a little guidance every now and then, right? Take care friend. Keep shining! Love and Soul Always, Kawania
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