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Month: February 2025

How to Ethically Research Your Competitor’s Pricing Without Secret Shopping

How to Ethically Research Your Competitor’s Pricing Without Secret Shopping

Setting the right price for your wedding planning services is crucial, but how do you figure out what your competitors are charging—without resorting to secret shopping? Pricing transparency in the wedding industry can be tricky, but with the right strategies, you can ethically gather insights while maintaining professional integrity.

The Power of “Owning a Word” in the Wedding Industry

The Power of “Owning a Word” in the Wedding Industry

As you market your wedding business, know that “owning a word” in your storytelling can be a powerful tool. Do you want your wedding business to stand out? Consider “owning” a word that reflects your unique style and expertise. Here’s why it matters.

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