Boundaries are the foundation of a strong, professional relationship with your clients. Too often, we let small issues slide out of fear of losing business—but in reality, failing to set clear expectations early on only leads to bigger challenges down the road. The key? Define your boundaries from the start and stick to them.
Month: February 2025
How to Ethically Research Your Competitor’s Pricing Without Secret Shopping
Setting the right price for your wedding planning services is crucial, but how do you figure out what your competitors are charging—without resorting to secret shopping? Pricing transparency in the wedding industry can be tricky, but with the right strategies, you can ethically gather insights while maintaining professional integrity.
Three Things Wedding Planners Should Avoid in 2025
Here are three business actions that wedding planners should avoid in 2025.
The Power of “Owning a Word” in the Wedding Industry
As you market your wedding business, know that “owning a word” in your storytelling can be a powerful tool. Do you want your wedding business to stand out? Consider “owning” a word that reflects your unique style and expertise. Here’s why it matters.
