Let’s be real, friends. You started your business to have freedom, impact, and joy, but lately it feels like your business is running you. You’re answering emails at midnight. Skipping family time “just to catch up.” And, you feel guilty for even thinking about taking a break. Here’s the Truth About Running Your Business Your […]
Month: August 2025
7 Words Entrepreneurs Should Never Use to Describe Their Business
As a creative entrepreneur or wedding planner, every conversation, email, or Instagram caption is a chance to shape how the world sees your business. Your words aren’t just a filler, they are a direct reflection of your confidence, your brand positioning, and the type of clients you attract.
18 Lessons in 18 Years: What I’ve Learned About Building a Business That Lasts
Eighteen years ago, I launched Howerton+Wooten Events. I was eager, hopeful, and just a little bit terrified. Since then, I’ve navigated some of the most beautiful highs and the toughest lows, including a recession, two government shutdowns, a worldwide pandemic, and the loss of two parents. Through it all, my business has grown, shifted, and endured. Today, in honor of my 18-year milestone, I am sharing 18 lessons I’ve learned. Here’s what I’ve learned about building a business that lasts. I hope they help you, whether you’re in year one or year twenty-one.
Featured in “Authority Magazine:” How to Grow Your Business in a Challenging Economy
I’m excited to share some wonderful news! I was recently interviewed for “Authority Magazine” as part of their Strategy Series by Kage Spatz! The article, titled “How To Grow Your Business In A Challenging Economy,” dives into a question many of us are asking right now: Is it possible to create massive growth in challenging market conditions?
Join My Free Webinar for Wedding Pros and Learn How to Convert Inquiries into “I Do’s”
Your next dream client just landed in your inbox. But, what happens next? Whether you’re new to the wedding industry or a seasoned pro looking to sharpen your sales process, this free, high-impact webinar will give you the tools and confidence to lead and convert couples from the inquiry to the sale — authentically and […]
Are You Sabotaging Your Luxury Brand?
As a business owner in the wedding industry, you are the biggest representation of your brand. You are part of the luxury industry, and the higher you ascend up the ladder, the more your market expects you to represent yourself, and your business, as a trusted leader in luxury. But are you unintentionally sabotaging your brand?